No Excuses Series: Part Two
You want to own your own business and take control of your future. So why haven’t you? Our guess is that you’ve come up with a list of reasons not to take the plunge. Well, we’re here to help.
Excuse #2: I need to do more research.
Finding the right location in a market is vital to a franchisee’s success or failure. However, this crucial step is not always given due consideration because many franchisees are unaware that the resources they are looking for are right in front of them. Market research is critical to the success of any new business. You have to do it, but you don’t have to do it alone.
Choose a franchisor that is willing to assist you in finding the right site for your business.
By working closely with your franchisor, it means that you don’t have to look as far or dig as deep for quality research. Utilize their experience and resources to make the right decision for your business. Quality franchisors will be able to help you:
- Take into consideration special requirements or stipulations that the business may require regarding site location. These vary by market.
- Determine whether your product or service is needed and wanted in the location you are looking at.
- Alert you of market saturation of your product or service in your location
- Find a physical site that is accessible and attractive to your target audience
The importance of good research can’t be overstated, so finding a franchisor that is willing to help you through the process is invaluable.
This is not to say that the franchisor will handle every detail for you. But the most important research will be done together, with a firm support system that allows you to look back on your choices with no regrets. In short, you’ll be well on your way to opening the right business in the right place.
If you’re interested in finding the right site for a child care franchise, visit Kiddie Academy’s opportunities page for an up-to-date list. If you have any questions or stories about franchisor help in site selection, post them below or email us at firstname.lastname@example.org.