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What to Expect during the Site Selection Process

The importance of site selection Even if criteria differ by business, every entrepreneur knows: location plays a determining role in the success of almost every franchise business.

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The New Franchisee: Age and Franchising

Since the appearance last December of Annie Lowrey’s article Grown-Up Start Ups, the buzz about the higher success rate of older entrepreneurs has grown unabated, catching the attention of journalists at the Huffington Post, the Wall Street Journal, and Newsweek.  We’ve even seen special attention paid to the recent boom in older franchisees by Market…

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Evaluate the three tiers of marketing support

Franchisor marketing support can have a huge impact on the cost of generating sales, and hence on your overall profit.  Take it upon yourself to find out how well a potential franchisor’s marketing works.

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6 Essential Questions to Ask Every Franchisor Up Front

While each person has his or her own personal questions and criteria for opening a business, the answers to the following six questions will help you evaluate a franchisor’s foundation for franchisee stability and success.  Ask these questions early, in the first phone call if possible.

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What do franchisors look for in franchise candidates? Trait Three…

Think you need an MBA to impress a franchisor?  Not true.  In this series, we’ll examine some of the key traits that franchisors seek in potential franchisees, and why those traits are so important. Trait 3:  Natural positive energy We love meeting franchise candidates who exude a natural vitality and can-do attitude.  To help illustrate…

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