Curious George spent his summer reading at more than 100 different Kiddie Academy locations nationwide during the 6th Annual Storytime LIVE! event hosted between July and September 2016. This year’s Storytime LIVE! event attracted upwards of 5,600 families and nearly 8,500 children to participating academies. During the event, attendees were able to meet and take pictures with Curious George, engage in educational classroom activities and listen to a reading of a beloved Curious George book.
Kiddie Academy offers marketing support throughout the year to assist local franchisees grow their businesses, including marketing for Storytime LIVE! All Storytime LIVE! participating academies received a turnkey advertising program that consisted of a targeted postcard mailing, public relations, Facebook advertising, website updates and real-time registration reporting.
The event was free and open to the public at participating Kiddie Academy locations across the United States and resulted in millions of impressions, hundreds of thousands of dollars in earned media placements and an impressive digital campaign resulting in thousands of new inquiries across the franchise network.
Our next event will take place this January. Stay tuned for registrations at a participating Kiddie Academy location near you.
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