Undoubtedly, the way you engage with your customers has changed and continues to change. There are many uncertainties you may be navigating but one thing is for sure; maintaining a relationship with your customer is still important.
It’s important to really think about your messaging and make sure it is appropriate for your customer during this time. Your typical seasonal sales may no longer be appropriate. This may mean shifting your messaging to something softer or reorganizing previously orchestrated campaigns to a later date. That doesn’t mean you have nothing to say. You can provide value to your customers in other ways.
Digital and direct. If your business was not using digital strategies before, now is the time to become familiar. Social media is a great tool to engage with your customers directly. It is okay to not be perfect to start. Just be genuine. It is also okay to only be on one platform. Pick the one that you believe is best for your business and do it often so customers get used to seeing messages from you. It’s better to have one consistent stream of engagement than pieced together messages on many platforms.
This may be a challenging time for marketing your business but it is also a challenging time for your customers and community. Your community has supported you and now you have the opportunity to support them in ways they need it most. Giving back can come in many forms. Perhaps it is a donation to a local food bank or COVID support organization. Maybe you just buy lunch for first responders from a local restaurant. Giving back doesn’t necessarily have to mean monetary. You can volunteer your time virtually or use your community presence to help promote causes in need of support.
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