A child learning his alphabet starts to recognize letters – in this case, the letter C – in the Academy, at home and throughout his community as he goes through the day. A young girl learns about geology during a lesson and carries her enthusiasm with her from the Academy to her home. These and other messages like them capture the essence of Kiddie Academy® Educational Child Care’s new Learn On℠ national promotional campaign.
Learn On, which launched on Jan. 1, continues the impressive Kiddie Academy story, one that we see every day with our more-than 27,000 students. Learn On focuses on how Kiddie Academy’s philosophy of fusing education with fun sparks a passion for learning that accompanies children wherever they go, for the rest of their lives.
“It’s a powerful story to tell,” said Nicole Salla, Kiddie Academy’s Vice President of Marketing. “We listened to franchisees and Academy staff and looked at lots of research. Based on what we saw and heard, we recognized we had an opportunity to fill a need by saying more about what happens when our professionals have the freedom to merge their skills with a curriculum that encourages children to think in their own way.
“We’re a catalyst for learning,” Salla said. “We have franchisees and teachers inspiring over 27,000 children every day, preparing them for school and life. We create momentum for curiosity and we create confidence. The lessons and values children learn at Kiddie Academy continue to make an impact beyond the hours and days we spend with them.”
The Learn On campaign includes a wide assortment of promotional materials to support the franchise system. Our Academy websites have been updated to reflect the new campaign. We’ve created digital ads and social media promotions. National radio ads will be running on SiriusXM and Pandora internet radio, and you can see our first two Learn On commercials on TV and online.
Salla said, “When we’re able to provide our franchisees a campaign like this along with other tools they need to build successful businesses, it not only helps them and their families, it carries over to help the children and their families enrolled in the Academies and the communities in which they all live.”
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