Becoming a Franchise Owner in the Kiddie Academy® system means being in business for yourself without having to do it alone. From day one, our corporate Marketing team equips you with clear plans, helpful tools, and ongoing guidance to build awareness, drive inquiries, and launch confidently.
Here’s a snapshot of what to expect:
Planning, Setup & Training
- Tailored pre-opening and first-year plans: Every new Academy receives a customized marketing plan outlining what to do, when to do it, and how to measure success from pre-opening through year one.
- Digital presence set-up: We build and optimize your website, social media pages, and local listings to ensure consistent, on-brand visibility where families search.
- Onboarding and ongoing training: You’ll learn to use our platforms and best practices, with continued education available through our dedicated training portals and direct communication for timely help from subject-matter experts.
Brand Tools & Ready-to-Use Materials
- Custom templates in Creative Services: Access a full library of brand-approved templates (flyers, newsletters, event assets, and more) so you can execute quickly and confidently.
- Seasonal marketing kits: Three kits per year provide step-by-step guidance and ready-made materials tied to key enrollment periods.
- Event and launch resources: From Grand Openings to local and national events, we supply customizable assets and support to help you boost enrollment, retention, and community engagement.
National Marketing That Boosts Your Local Efforts
- Brand Building Fund (BBF): A standard practice in franchising, the BBF is a national marketing fund designed to build brand awareness and strengthen enrollment across all franchise locations and ensure consistent, high-quality marketing efforts systemwide.
- Public relations support: The Kiddie Academy brand’s public relations team manages systemwide announcements and offers templates and guidance for local openings and milestones.
Ready to Explore Ownership?
We can help guide you from discovery to opening day and beyond. Get started by requesting more information on our website or completing our confidential, no-obligation preliminary questionnaire.
