On Saturday, Feb. 27, 2016, Kiddie Academy hosted its inaugural birthday DanceParty! at Kiddie Academies across the country to celebrate the company’s 35th anniversary.
During the event, participating Kiddie Academies leveraged the company’s partnership with its Music & More program to teach different dances to event attendees, young and old. The event culminated in an energetic and exciting DanceParty! showcasing everyone’s newly-learned dance moves.
The event promoted the physical and mental health benefits of dancing and music. Richard Peterson, VP of Education for Kiddie Academy of Abingdon said, “Music is a powerful stimulant that affects children in many different ways. Being exposed to music in an early learning setting can help children develop their reading and speech skills, while enabling them to focus better and develop socially.”
The indoor event was free and open to the public at 93 participating Kiddie Academies nationwide. More than 2,300 families registered almost 4,000 children for the event combined.
Kiddie Academy offers marketing support throughout the year to assist local franchisees grow their businesses, and marketing for the DanceParty! event resulted in millions of impressions, hundreds of thousands of dollars in earned media placements and an impressive digital campaign resulting in thousands of new inquiries across the franchise network.
Our next event will take place during the summer months featuring our annual honorary guest, Curious George at Storytime Live! Read more about that event here and stay tuned for registrations!
