Kiddie Academy Supports Franchisees with Storytime Live Program
Kiddie Academy offers marketing support and programs throughout the year to help our local franchisees to grow their business. One of our most successful programs is called Storytime Live, an open house event that is offered to all of our franchisees. During each Kiddie Academy open house, which is promoted both nationally and locally, parents and their children are invited to visit their local Kiddie Academy to meet a popular storybook character, pose for pictures, and participate in literacy activities featuring the main character. This year’s program stars Curious George.
We developed Storytime Live to be a turn-key solution for our franchisees. The entire program is outlined, including all the steps a franchisee will need to complete in order to host the event. We even include tips and tricks for the team member who will wear the costume and interact with the children and their parents.
Designed to be implemented during the summer months when parents are making plans for the upcoming school year, and evaluating preschools, the events assist the franchisee in growing their enrollment. “Our Storytime Live program has been so successful that what started as a test a few years ago has grown into an annual event that our franchisees look forward to implementing,” explains Greg White, Kiddie Academy’s vice president of franchise development. “It’s the perfect program to introduce new families to their local Kiddie Academy and reinforces our educational childcare curriculum.”
Here are some photos from our franchisees’ local events:
You can see more photos here from the Observer Newspapers’ feature story on one of the events.