Public Relations Ideas to Get Local Press

Finding "Feel-Good" News within Your Business

Public relations (PR) helps you cultivate a positive reputation with the public through third-party sources, including traditional media (e.g. newspapers, magazines, blogs and websites, and television), social media and in-person or virtual events. News organizations are always on the lookout for engaging stories to tell about businesses in their coverage areas. But, in today’s day and age, they have very limited resources – including reporters, story space and air-time – to tell those stories. That’s why good PR starts with a great story.

To make your press release or media alert stand out from the hundreds of others that newsrooms receive in any given day, make sure it immediately answers the question, “Why is this news?” If you feel you have a great story to share with the public or have any questions about potential news opportunities in your business, pitch your initiative to local media (or work with a local PR agency) for coverage.

Some ideas for press-worthy activities include:

Other tips:

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