If you’re weighing options about franchise opportunities in the new year, you’ve come to the right place. The child care industry, and Kiddie Academy in particular, have been recognized by franchise industry experts for having great potential for growth.
Entrepreneur recently included the child care industry as one of the Top 10 franchise categories for 2019. The publication credits a rise in working parents with creating a greater demand for child care as the reason for impressive growth in the category over the past several years.
It’s a trend that many see continuing for years to come. A data analysis by the Pew Research Center shows that in 1970, only 31 percent of households with children had two parents working full time. By 2017, according to the Bureau of Labor Statistics, that figure has jumped to nearly 62 percent.
This growing trend in working parents coincides with a need for better daycare options. “Over the past 10 years, parents have gone from needing ‘daycare’ to needing ‘educational child care’,” said Richard Peterson, Kiddie Academy’s Vice President of Education. “In a statement about quality early education and child care from birth to kindergarten, the Journal of the American Academy of Pediatrics said, ‘Children who attend high-quality early childhood programs demonstrate better math and language skills, better cognition and social skills, better interpersonal relationships, and better behavioral self-regulation than do children in lower-quality care.’ At Kiddie Academy, we’re providing over 27,000 children high-quality child care, preparing them for school and life.”
Kiddie Academy’s focus on education is built around our Life Essentials® philosophy. The four pillars of that philosophy are our Developmentally Appropriate Curriculum that’s updated annually, Character Education, Health & Fitness, and Technology Education.
Another important consideration is that this is a brand with a proven track record of nearly 40 years. A recent article featuring a Kiddie Academy franchisee in the Wall Street Journal noted that although brand new franchises may look enticing, long-established systems usually offer a better return on investment. That pairs well with another point from the Entrepreneur article that says within the category, well-known brands that offer educational services inspire trust among customers.
Kiddie Academy started operations in 1981, and today is one of the fastest-growing franchisers in the category. In its 2018 Top 200+ issue, Franchise Times recognized Kiddie Academy for posting the biggest sales gains among franchisers in the childhood learning category based on systemwide sales and units. “We’re honored that Franchise Times recognized us for our tremendous growth,” said Kiddie Academy’s Vice President for Franchise Development, Jeff Brazier. “In the past three years we’ve opened 80 Academies. We expect the expansion to continue in 2019, with up to 40 more new Academies opening. That will bring us to more than 250 owned-and-operated franchises across the U.S.
“It’s a great time to be in the educational child care business,” Brazier said. “Anybody who’s been a working parent understands why we need choices like Kiddie Academy now more than ever.”
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