February 4, 2019

Franchising vs. Doing It Alone

It’s a great time to be in the child care business. This industry has been growing for years. As of 2017, there were an estimated 24 million children in the United States under the age of 5, and more than 18 million were in some sort of child care every week. The result is a $53 billion industry that is forecast to continue growing as more households have two working parents, and there’s a greater emphasis on high-quality early childhood education.

It’s understandable why a savvy entrepreneur would want to explore business options in this field. You could choose to start your own daycare center, or you can avoid the pitfalls of starting something from scratch and buy a franchise. For hundreds of franchisees over the years, Kiddie Academy® Educational Child Care has been the perfect career and life move. Our franchisees come from education and non-educational backgrounds, but all have this in common: a desire for work-life harmony, financial independence and building something valuable for their community.

“When you purchase a franchise, you’re not reinventing the business,” said Jeff Brazier, Kiddie Academy’s Vice President of Franchise Development. “You’re buying into an established brand with a business system that’s been vetted and proven itself successful. Your franchisor is invested in your success and supports you, as do other franchisees in the network who you can reach out to.”

Among the benefits of going with a Kiddie Academy franchise are:

  • Brand recognition – You open a business with a brand that has an outstanding reputation from coast to coast. You don’t have to build your customer base from the ground up because they already know what to expect from the Kiddie Academy name.
  • Established product – You avoid the mistakes many rookie business owners make because you’re buying into a product with a proven track record. You’re investing in an operations plan that has resulted in success for hundreds of other owners.
  • Pre-opening support – Before the doors of your Academy open, you have the backing of Kiddie Academy’s corporate teams in the Financing, Site Selection, Construction, Training and Operations departments.
  • Ongoing support – After your Academy opens, Kiddie Academy’s Operations, Marketing and Training departments deliver ongoing support to help you be successful.
  • Collaboration – You become part of the Kiddie Academy family of franchisees. You can reach out to this network with questions, suggestions or other benefits not typically available to small, independent business owners.

“Kiddie Academy has a support structure to help you every step of the way,” said Brazier. “We’re with you from the beginning of your franchise journey – through real estate selection, design and construction and bringing kids through your doors. Then we’re there throughout the operation of your Academy to make sure you’re as successful as possible.”

Want to hear what others think about owning a Kiddie Academy franchise? Click here to watch videos with our franchisees sharing their success stories.

Here are some additional resources about the advantages of buying a franchise:

Why You Should Buy a Franchise Instead of Starting Your Own” – Entrepreneur

The 9 Advantages of Franchising” – Entrepreneur

If you’re looking to make a life-changing business decision, click here to receive more information about owning a Kiddie Academy franchise, or call 866-296-2535.


Child population by age group (2017) – Kids Count Data Center

The Condition of Education 2018 report – National Center for Education Statistics (NCES)

Day Care Industry in the U.S. – IBISWorld 2018 report

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